Resorts in NM

February 15, 2015


October 20, 2014 Ski Santa Fe

Adrian Perez – President

Adrian Perez has been active in the hospitality industry for over 20 years and is a graduate of the University of New Mexico School of Business. He began his hospitality career with American Property Management Company, a company co-founded by James Long in 1991 where he oversaw operations of 11 hotels within the APMC portfolio across the country. In 2001 he joined the Heritage Hotels and Resorts team as the General Manager of Hotel Albuquerque at Old Town, then a Sheraton hotel. In March of 2010, Mr. Perez was named President of the company where he oversees the company’s assets and day to day operations of Heritage Hotels and Resorts. Mr. Perez has been active on numerous boards throughout the community including the Albuquerque Hispano Chamber of Commerce, the Albuquerque Convention and Visitors Bureau, the New Mexico Lodgers Association and the Association of Commerce and Industry.

Tracy Sherman joins the Heritage Hotels & Resorts family with more than 20 years of national sales expertise specifically focused on luxury brands in the hospitality industry. She has handled accounts that include Fairmont, Four Seasons, Hilton and Hyatt throughout her career. Tracy specializes in strategic growth and development. She is thrilled to call the Southwest her home again. Shannon Vallez Duffy has been with Heritage Hotels & Resorts for over 12 years. Before moving to the corporate role of Business Travel Sales Manager she served in many capacities which include Catering Manager and Sales Manager at Hotel Encanto de Las Cruces. Shannon is a New Mexico native and received her BA in Hotel, Restaurant Tourism Management from New Mexico State University.

Miranda Evjen – Senior Marketing & Community Manager (AKA Marketing Maestro)

Miranda Evjen has extensive experience managing successful social media and digital marketing campaigns. She began her career in advertising and public relations at Rick Johnson & Company, Inc. then moved to Central New Mexico Community College where she lead the creation of the college mascot and worked to build the social media presence from zero to tens of thousands of fans. Miranda is involved in many community organizations and has presented at local and national marketing conferences. Miranda, born in northern New Mexico, is a proud lobo with a BA from the University of New Mexico in Mass Communications and Spanish.

Liz Robinson – Corporate Director of Wedding Branding and Marketing
Liz, originally from Dallas, Texas, has lived in New Mexico for 17 years. She began working in the wedding industry while in college and holds a BA in mass communications from the University of New Mexico. Liz joined the Heritage Hotels & Resorts family when she became the Special Events Manager at Hotel Albuquerque in 2012 and has planned and managed over 400 weddings since joining our Albuquerque hotel management team. She now oversees the branding, marketing and sales strategies for all wedding markets within the company.

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